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Research
- Research · Part I · 7 min readWhy AI Still Can’t Predict Audience TasteLLMs can describe a piece of content in detail and still have no idea who will watch it. We ran 15,000 tests to find out why.Read
- Research · Part II · 10 min readAnnouncing UBQT: The First Frontier Model for Audience Forecasting and SimulationOur first frontier model, benchmarked against Claude, GPT and Gemini on a real problem: finding the audiences that actually watch.Read